You shouldn't hire an Internet Marketing Specialist. Not without being absolutely sure you're going to get results for your money. And you won't get results unless the company you're hiring:

• Understands the appraisal profession and what kind of client you're after
• Can promise and deliver professional, effective copywriting
• Has demonstrated expertise in using social networks, blogs, link exchanges and content to drive website traffic and search results

Better Version butters its bread helping Realtors market their listings and land new clients. Now we're providing many of the same services to appraisers, backed by years of experience working in the belly of the beast—in the marketing department of the profession's largest software and website provider.

Appraisers who use tricks like pay-per-click campaigns and search engine submission to drive traffic to their sites often find the kind of "work" they get from the Internet is work they'd rather not do. You get anonymous hit-and-run requests for comp checks, and clients half a continent away shopping for the cheapest appraiser in your area.

The problem isn't the Internet. The Web is a rich source of business that enhances the bottom lines of appraisers all over the country. Because they know what to do with it. At Better Version, we know what to do with it.

Don't trust your Internet marketing to strangers. Definitely don't try it yourself. Better Version has the resources, experience and talent to market your appraisal business effectively on the Internet.

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