What are the keys to landing your site in the top ten in search engines? Links from other well-read, credible websites, and fresh, relevant, constantly updated content. Unlike many other Internet marketing strategies, there is a shortcut to getting both: blogs.

Lots of appraisers are paying to be included in online directories or using "pay per click" campaigns to drive traffic to their website. What they should be doing is blogging. Why is blogging so important?

• Unlike pay per click schemes, traffic from blogging doesn't dry up once you stop paying.
• Web searchers click on "organic" search results six times more often than on "sponsored," pay per click results.
• Blogging will get you more "niche" traffic than the tightly targeted, specific keyword search results pay per click is after.

We will create and post to your Active Rain blog for you 2-3 times per week, boosting your inbound links to your company website and giving you better search engine results and more Web traffic. Blogging on Active Rain also makes you visible to agents, brokers and other appraisers in and out of your area who might be looking for someone like you to do business with.

At your request, we'll create an independent blog at its own domain, and do the same thing. We'll even post on your company blog, if you have one included with your website.

The kind of local, unique, relevant content we'll post is the substance search engines will find and help you be perceived as your area's local appraisal expert.

Continue to How do you use fresh, professional content to drive website traffic?