Marketing isn't just showing up and seeing what happens. Anyone can make sure a lot of people find your website—the trick is getting the right potential clients to do business with you.

Matt Barr, one half of Better Version LLC, has spent years helping appraisers boost their businesses and solve problems. As founding editor of Appraisal Intelligence, he launched the first subscription-supported business oriented publication for appraisers. Important topics like USPAP development, FHA and VA news, regulations and best practices were already being well covered by other media. Appraisal Intelligence sought to inform and educate on issues like business development, client news, case studies, AVMs and appraisal alternatives and market analysis. Matt was telling subscribers how to get reverse mortgage, credit union, relocation and foreclosure work before anybody.

Matt then became Communications Director for a la mode, where he reported to the Chief Marketing Officer and wrote and produced the profession's most well-read e-newsletters, covering topics like technology, AVMs and AMCs, the housing economy and client pressure. He produced the company's incredibly popular Appraiser Marketing Insider series of e-newsletters, organized and moderated high level panel discussions on topics like appraiser marketing and marketing your appraisal data at user conventions, and continued to write and blog on appraisal marketing topics.

I am SO excited that Matt Barr is now available for freelance work! When he was Communications Director at a la mode I hung on his every word about how to market my website. I cringed to think my competition would do ANYTHING he wrote about (i.e. how to get links and boost search engine rankings). This guy is the absolute best! If I had enough money, I would hire him and his wife both exclusively so my competition couldn't hire them.

Don Foster Scoggins
www.AppraisersofLasVegas.com

With our experience leveraging blogs, social media, content dissemination and link exchanges to boost Web traffic, and our one of a kind knowledge of the appraisal industry and how to solve appraisers' problems, Better Version is a better way to mine the Internet for quality referrals, legitimate new business and fresh markets.

Read on to find out What is the secret to ranking high in search engine results and getting more web traffic?