The best choice for Internet marketing for appraisers

Internet marketing can get traffic to your website; what potential clients do once they're there is up to you. On your website and elsewhere, clearly state the reason you should be hired and not the next appraiser in the search results or in the phone book. If it's fast turn times, say so. But if it's quality, compliant work done right the first time, say that. If it's that you've done XXX appraisals in YYY County in the last 24 months (with XXX being an impressive number), say that. Avoid the temptation to say all these things and every other good reason to hire an appraiser you can think of. Stick to one easily digestible, memorable message. If you're rigorous about being the highest-quality appriser in your area, you'll lose some business from clients looking for 24 hour turn times, but you'll gain business that will pay you for what you're best at.

Labels: Selling Yourself