Appraiser marketing tips for Tuesday, March 4, 2008
Building a new appraisal client base under the Home Valuation Code of Conduct
The new Home Valuation Code of Conduct represents a drastic change in some appraisers' business models. Have you been marketing your services primarily to mortgage brokers? That's going to dry up soon. What do you do in response?
Grow your website traffic organically. You get "foot traffic" to your website -- traffic that doesn't click through an ad or search result -- when you're linked on other quality, relevant web pages. Do you have links on the sites of local service providers like mortgage brokers, Realtors, title companies and closers? Do you know your stuff, as demonstrated by intelligent, relevant e-zine articles, blog entries, press releases and website content -- with your name and link on it? Is there a compelling, obvious reason to visit your website -- or for that matter, pick up the phone and call you?
Grow your website traffic organically. You get "foot traffic" to your website -- traffic that doesn't click through an ad or search result -- when you're linked on other quality, relevant web pages. Do you have links on the sites of local service providers like mortgage brokers, Realtors, title companies and closers? Do you know your stuff, as demonstrated by intelligent, relevant e-zine articles, blog entries, press releases and website content -- with your name and link on it? Is there a compelling, obvious reason to visit your website -- or for that matter, pick up the phone and call you?
Labels: Website Promotion
0 Comments:
Post a Comment
<< Home