Appraiser marketing tips for Tuesday, October 16, 2007
Is your copy unique?
Is your template, pre-written website copy hurting your Google search rankings?
Click here or do a Google search for "Our investment in training and technology has helped our customers greatly reduce their workload." Maybe you have that phrase on your own website. See how many results come up:
(With that many results, the number of matches will fluctuate day to day; this is current as of today's date.)
More than 93,000 Web pages that say the exact same thing. Every last one of them is being discounted by Google and tamped down in the results when a client is searching for an appraiser in their area. Google thinks they're "template" sites, without anything unique to offer Web searchers. Maybe Google is right. Does your web copy have this problem?
The first site that comes up in that search above, Woodley Appraisal Group, is a shop in Owings Mills, MD. Try this. Click here or do a Google search for "Owings Mills appraiser."
Woodley Appraisal Group ranks 18th. Being on the second page of results, behind a bunch of directories and a Volvo dealer, is not good for business. Unique, great website copy won't solve all your problems, but it will keep you from being punished as a "template" site.
Click here or do a Google search for "Our investment in training and technology has helped our customers greatly reduce their workload." Maybe you have that phrase on your own website. See how many results come up:
Results 1 - 10 of about 93,400 for "Our investment in training and technology has helped our customers greatly reduce their workload.". (0.15 seconds)
(With that many results, the number of matches will fluctuate day to day; this is current as of today's date.)
More than 93,000 Web pages that say the exact same thing. Every last one of them is being discounted by Google and tamped down in the results when a client is searching for an appraiser in their area. Google thinks they're "template" sites, without anything unique to offer Web searchers. Maybe Google is right. Does your web copy have this problem?
The first site that comes up in that search above, Woodley Appraisal Group, is a shop in Owings Mills, MD. Try this. Click here or do a Google search for "Owings Mills appraiser."
Woodley Appraisal Group ranks 18th. Being on the second page of results, behind a bunch of directories and a Volvo dealer, is not good for business. Unique, great website copy won't solve all your problems, but it will keep you from being punished as a "template" site.
Labels: Website Copy
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