The best choice for Internet marketing for appraisers

Yes, it's a trick question. At Better Version we teach appraisers that their marketing situation is unique. Most often, they'll get new business from the web when someone who has already decided to hire an appraiser is searching for one who covers their area. Your website needs to be above the fold on search results and directories, and then you have very little time and opportunity to attract your prospect's attention.

In that short amount of time how can you differentiate yourself from the appraiser (or appraiser website) down the street? Can you convince your prospect you do better appraisals? No time. Provide a wider range of services? Your prospect doesn't care -- they don't want a wide range of services, they want one specific one. Cheaper? Maybe, but if so, do you want to earn business on that premise?

Your website -- your appraiser marketing -- must be different. Immediately, obviously different. Something that they haven't already seen. You start by focusing on a particular thing that makes you different, that's not overall quality or fees. You do more ________ appraisals in a month than other appraisers in the area do in a year. Someone who isn't looking for ________ appraisals will pass you by, but you can't be afraid of that. You're making yourself stand out to those prospects who are looking for a ________ appraisal -- and in appraiser Internet marketing, that's your only chance to convert that prospect on the web.

Labels: Selling Yourself