Appraiser marketing tips for Thursday, October 11, 2007
Use Links To Boost Your Search Engine Rankings
Links from other sites are as important to how well your website does on search engines as the content on your site itself. But only the right kinds of links.
Get your links on relevant sites. Another appraiser's site is fine; another appraiser's site 2,500 miles away is pushing it.
Get links people will use. Search engines know whether people use a link to your site to get to your site. That's one of the reasons why links on other professionals' sites in your area are so great.
Get good "anchor text." The "anchor text" surrounding your link -- the word or words that are underlined in blue -- should describe your service rather than just be your company name, if possible.
Links from your site to others should follow the same principles as much as possible. Search engines regard a site with lots of relevant contextual links to other good sites as more of a resource for their users than one with just a page of nothing but links.
Get your links on relevant sites. Another appraiser's site is fine; another appraiser's site 2,500 miles away is pushing it.
Get links people will use. Search engines know whether people use a link to your site to get to your site. That's one of the reasons why links on other professionals' sites in your area are so great.
Get good "anchor text." The "anchor text" surrounding your link -- the word or words that are underlined in blue -- should describe your service rather than just be your company name, if possible.
Links from your site to others should follow the same principles as much as possible. Search engines regard a site with lots of relevant contextual links to other good sites as more of a resource for their users than one with just a page of nothing but links.
Labels: Link Exchanges
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